Case AnalysisWeek 6Outline and Grading Guide (150 points)Choose a case from the textbook for this assignment from the following list.Case 03 – AIGCase 10 – Ann TaylorCase 20 – eBayCase 22 – World Wrestling EntertainmentCase 26 – Procter & GambleCase 29 – HeinekenCase 30 – Fresh DirectCase 31 – Johnson & JohnsonCase 36 – PixarCOMPANY NAME, WEBSITE, and INDUSTRYState the company name, website address, and industry.BACKGROUND and HISTORYBriefly describe the company in the case analysis. What is their primary business, who werethe officers or key players described in the case study? If the case study company iscurrently in business, list the company’s current CEO, total sales, and profit or loss for thelast year where data is available. Identify key events or phases in the company’s history.Describe the performance of this company in the industry. Visit the company’s website andusehttp://finance.yahoo.com and/or some other financial search engine to find this data.(15 points)NOTE: Make sure to use APA citations throughout the paper. The textbook should becited if it is the source of information. If you are not familiar with APA citation, checkout the tutorialAPA Guidelines for Citing Sourcesat the end of the courseSyllabus. There are videos to help you with the APA format and business research inthe Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE FORCES MODELAnalyze the competitive environment by listing the threat of new entrants, the bargainingpower of buyers, the bargaining power of suppliers, the threat of substitute products andservices, and the intensity of rivalry among competitors in the industry (Chapter 2).Summarize your key points in a figure. (25 points)STRATEGY USEDHow does this company create and sustain a competitive advantage? What strategy fromthe readings was undertaken by this company? Were they successful? Can all companiesuse this strategy? How is the strategy affected by the life cycle in the industry? Rememberto reference Porter’s generic strategies identified in the textbook (Chapter 5 page 148),THIS IS CRITICAL. (40 points)2Specific STRATEGY(S)Choose two specific strategies from this list.Related DiversificationAchieving Competitive AdvantageEntry ModeEntrepreneurial StrategyCreating Ambidextrous Organization DesignsLeadership Apply them in detail to the organization. Be sure to think strategically and show the resultsclearly. Use the strategy as a sub-header for each section so it is clear what is beingapplied. (40 points)COURSE OF ACTION RECOMMENDEDIf you were in a position to advise this company, what strategy would you recommend tosustain competitive advantage and achieve future growth? Be specific and list the steps thecompany should take for successful implementation of your course of action. (15 points)OPINIONWhat do you think of this case study? Describe what you believe are the lessons learnedfrom this case. (10 points)REFERENCESWhen you have completed the paper using the above sections, insert a page break andhave a separate reference page. The references should be listed in accordance with the APAguidelines as shown in the tutorial. (5 points)FORMAT Use a title page. Font: Use Times New Roman, 12 point. Place your name in the upper left hand corner of the page. Each section of your paper should be headed by the bolded, capitalized itemdescribed above. Indent paragraphs. Insert page numbers bottom right.3 Paper length should be four to six double-spaced pages not including titlepage, references, or illustrations and tables. Use APA citations throughout the paper. If you are not familiar with APAcitation, refer to tutorial, which is contained in the last section of our courseSyllabus. Include a separate Reference page at the end of the paper. Please prepare reference page as follows.ReferencesDess, G., Lumpkin, G., & Eisner, A. (2016).Strategic Management(8e). Boston: McGraw-Hill Irwin.Side Notes Save your paper in the following format: Your last name, initials of your firstand middle name, and the company discussed in the case study.
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