Multiple choice questions – chapter 11

 Chapter 11: Multiple choice questions Question 1An open question is one that:a) Allows respondents to answer in their own termsb) Does not suggest or provide a limited range of responsesc) Can help to generate answers for closed questionsd) All of the aboveQuestion 2In order to post-code answers to open questions, it is necessary to:a) Count the frequency with which each answer has been givenb) Categorize unstructured material and assign a code number to each categoryc) Identify the three most commonly cited responses and give them a coded) Find out where each respondent lives and make a note of their postcodeQuestion 3Which of the following is not an advantage of using closed questions in a survey?a) It reduces the risk of variability in the way answers are recordedb) It makes answers easier to process and analysec) They prevent respondents from giving spontaneous, unexpected answersd) Closed questions are quicker and easier for respondents to completeQuestion 4Informant factual questions are those that:a) Enquire about personal details such as age, income and occupationb) Ask people about the characteristics of a social setting or entity that they know wellc) Seek to find out about people’s attitudes and opinions on a range of topicsd) Try to identify the normative standards and values held by a social groupQuestion 5Which of the following is a general rule of thumb for designing questions?a) Always bear in mind your research questionsb) Never ask a closed questionc) Always use vignettes rather than open questionsd) Use ambiguous terms to put respondents at easeQuestion 6You should avoid using double-barrelled questions in a survey because:a) They rely too much on a respondent’s memoryb) They make the questions too long, so respondents lose interestc) They are too abstract and general in scoped) They confuse respondents by asking about two different thingsQuestion 7Leading questions should also be avoided because:a) They suggest ways of answering and so may bias the resultsb) They create a mismatch between the question and its possible answersc) They involve negative terms and unnecessary jargond) They ask about several different things at the same timeQuestion 8A vignette question is one that asks respondents to think about:a) Family obligations to care for sick relativesb) An intensely painful and sensitive issue in their personal lifec) A scenario involving imaginary characters in a realistic situationd) Their favourite kind of salad dressingQuestion 9The value of piloting a questionnaire is that it helps you to:a) Test out your questions on some of the people who will be in the final sampleb) Identify and amend any problems in the question wording, order and formatc) Find out what a trained pilot would think of the subject matterd) All of the aboveQuestion 10The UK Data Archive is a useful resource for:a) Studying the way questions have been successfully used in previous surveysb) Stealing other people’s questions without their permissionc) Learning more about your topic so that you can devise leading questionsd) Keeping your research questions in a safe place 

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