What kinds of advertising or PR messages can be used to enhance customer loyalty in this situation?

What kinds of advertising or PR messages can be used to enhance customer loyalty in this situation? Question A. How does an HMO – generally selected by an employer – affect the brand loyalty of the end user customer? Consider choice of physician, choice of drug therapy, choice of treatment approach, and other factors. What kinds of advertising or PR messages can be used to enhance customer loyalty in this situation? Question B. A free standing emergency medical clinic (“Doc-in-a-box”) has just instituted a major and expensive multi-media marketing campaign to encourage use by local neighbors. The management of the clinic decides they should evaluate the success of their marketing efforts. What tool or tools do you recommend for monitoring their marketing effort? Why?.awasam-promo { background-color: #9ED5EA; color: white; text-align: center; padding: 10px;}.button { background-color: #4CAF50; border: none; color: white; padding: 10px 20px; text-align: center; text-decoration: none; display: inline-block; font-size: 16px; margin: 4px 2px; cursor: pointer; border-radius: 10px;}.awasam-alert { color: red;} Looking for a similar assignment? Get help from our nursing qualified experts! Order Now Don’t use plagiarized sources. Get Your Custom Essay on What kinds of advertising or PR messages can be used to enhance customer loyalty in this situation? Just from $9/Page or 300 words Order Now